24 Aug 6 STATISTICS THAT SHOW WHY VIDEO MARKETING WORKS
Whether convincing the boss that you need to include a video production company in their budget or are wondering if its worth investing your own money on, determining whether you get a positive return on investment on video marketing or not, is best done with the right information on hand.
Being a particular topic of interest for the web and something that is easily measurable, there are scores of data-driven statistics out there that have some interesting insights about how video is used, and how well it works for advertising.
And hidden in that endless landscape of surveys and usage statistics are the reasons why video advertising is a wholly powerful approach to meeting marketing objectives.
1. 1200% MORE SHARES THAT TEXT & IMAGE
A shared video of your brand, product, or service is a measurable instance of a referral. People trust the opinions of fellow consumers more than just about any other source, so a shared video is a strong potential lead.
We’ve known this for a long time, which is why social media marketing that encourages images and text to be shared is pretty much a staple in digital marketing. But when research shows that videos get 1200% more shares than these mediums, it is easy to see why video can be so important.
2. 11% OF OUR TIME IS SPENT WATCHING VIDEO
We are becoming more avid consumers of video thanks to a figurative army of video streaming services vying for our increasingly valuable attention. The average viewer clocks in at no less than 18 hours of video time a week, only just shy of 11% of their total time.
When you consider how much time is spent sleeping, working, eating, and well… generally living, 11% is a lot of time on platforms where your video can be seen.
3. 96% OF PEOPLE WATCH VIDEOS TO LEARN ABOUT PRODUCTS
YouTube has become a go-to for people who want to find out more about just about anything. From in-depth courses on long-extinct languages to tutorials on how to change a tire, YouTube has become an entirely informative platform for many people.
So much so that nearly all its viewers have used it to find out more about products, services, and brands. What better place then to give a demonstration of your offers, or find people who are actively trying to learn more about what you offer?
4. VIEWERS RETAIN 95% OF THE MESSAGES RECEIVED ON VIDEO
Most interviewed viewers claim to retain around 95% of what they see and hear in video, the science that supports this says that this is because we are engaging more than one of our senses to get the message. On the other hand, only around 10% the information given by text or images is found to be retained by most people, and there are decades of marketing research statistics to back this up.
This means that viewers are far more likely to remember your brand and its offers if they found out about it on video than on any other medium.
5. 70% NEW BRAND AWARENESS ON YOUTUBE
Various surveys have worked to measure how effective platforms like YouTube are for brand awareness, and they have shown results that are surprisingly positive even for marketers. 70% of viewers surveyed on YouTube claim that they have discovered new brands and products because of YouTube advertising.
For start-ups, this should be a sure sign of which platform to advertise on.
6. 58% OF CONSUMERS VISIT SOCIAL PAGES BEFORE WEBSITES
It seems we are social creatures for the most part and the majority of today’s consumers want to see a brand’s personality and the connection they have with their community. This is evident in that most consumers will visit a business’ social pages before going to their website.
Admittedly, a lot of this has to do with wanting to see how their community feels about them, to see comments, ask questions, and see the slightly less professional side of who they are.
Whatever the reasons are, videos on social platforms are an important part of making an impression on these people, especially considering they take up half of your potential audience.
CONTACT THE VIDEO SPECIALISTS TODAY
Looking for a video production company to get you started with video marketing? Be sure to visit the Video Specialists website today.